Social media companies increasingly rely on artificial intelligence to refine ad targeting and improve revenue streams. X is the latest to join this trend with a rebuilt advertising platform powered by AI. The company announced the update as it seeks to recover from recent financial declines and regain advertiser trust.
The new system uses machine learning algorithms to analyze user behavior in real time. Advertisers can now create more precise ad campaigns with better audience segmentation. X claims the AI tools reduce ad waste by filtering out irrelevant impressions. Early tests showed a 15% increase in click-through rates for campaigns using the new platform.
This move follows months of criticism over X's declining ad revenue and concerns about brand safety. Major companies pulled spending after controversial changes under new ownership. X executives said the AI system would help rebuild advertiser confidence by improving transparency and performance metrics.
The rebuilt platform includes automated bidding tools and dynamic creative optimization. Advertisers can adjust campaigns instantly based on engagement data. X also introduced stricter content moderation filters to prevent ads from appearing next to harmful material.
Industry analysts say AI-driven advertising is becoming standard as platforms compete for shrinking ad dollars. X's push comes as Meta and TikTok refine their own AI tools to maintain dominance. The company did not disclose financial targets for the new system but said it expects gradual revenue recovery over the next two quarters.
Source: techcrunch.com