Norway’s labor market faces a new trend among recent graduates and young professionals. Instead of traditional LinkedIn networking, many now turn to TikTok for career guidance and industry insights.
The shift reflects changing habits among young economists, finance professionals, and business students. A recent survey by E24 showed that over 60% of respondents under 30 use TikTok at least weekly for career-related content. Financial commentator Sondre Gravir confirmed this trend after his videos on economic analysis gained unexpected traction. His most popular clip, explaining Norway’s inflation trends, received 120,000 views in three days.
The platform’s format appeals to users seeking quick, digestible advice. Short videos with catchy captions replace lengthy articles or formal webinars. Content ranges from day-in-the-life clips of economists to breakdowns of government budgets. One trend involves get ready with me videos where professionals prepare for work while sharing career tips.
Employers and recruiters observe the trend but remain cautious. HR consultant Anne Lise Berg notes that while TikTok can showcase personality, it rarely replaces traditional resumes. She advises young professionals to balance both platforms. Meanwhile, universities report increased student engagement with economic content on TikTok, though formal coursework remains unchanged.
Experts attribute the shift to TikTok’s algorithm, which prioritizes engaging, relatable content. For young job seekers, the platform offers direct access to industry voices without gatekeepers.
Source: e24.no