Just hours before Meta AI introduced its Muse Spark model, the app sat at 57th place on Apple’s App Store. Within a day of the update, it surged to fifth position and continues climbing.
The rapid rise followed the rollout of Muse Spark, a new artificial intelligence model designed to process images and text more efficiently. Users reported faster response times and improved accuracy in early tests.
App Store data shows the app gained nearly 1.2 million downloads in 24 hours. Competitors like ChatGPT and Gemini saw smaller increases during the same period. Meta did not disclose spending on marketing for the launch.
Analysts attribute the surge to Muse Spark’s performance improvements rather than paid promotions. Apple’s algorithm favors apps with high user engagement, and early reviews suggest satisfaction is high.
Meta previously ranked outside the top 100 in the social category. The new position marks its strongest showing since the AI assistant was first released in late 2024.
Source: techcrunch.com