Databricks announced the integration of Delta Sharing with Adobe Experience Platform to streamline data exchange between marketing and data science teams. The move aims to accelerate insights by enabling real-time access to first-party data without requiring data movement. Companies using both platforms can now share and analyze customer data faster, improving targeting and personalization in marketing campaigns.
The integration allows Adobe Experience Platform users to query data directly from Databricks without copying or replicating it. This reduces latency and eliminates storage overhead while maintaining security and compliance. Adobe’s Real-Time Customer Data Platform and Databricks’ data lakehouse architecture now work together to provide unified customer profiles.
Marketing teams benefit from faster access to enriched data. Instead of waiting for batches, they receive up-to-date insights for campaigns. Data scientists gain a broader dataset for modeling, improving predictive accuracy. The collaboration addresses a long-standing gap between marketing execution and data infrastructure.
Databricks and Adobe stated the integration is now available for existing customers. Early adopters include enterprises in retail and financial services, where real-time decision-making is critical. The companies did not disclose specific adoption numbers but emphasized the technical alignment over marketing claims.
Source: databricks.com