Tokyo-based digital services company CyberAgent has accelerated its artificial intelligence adoption by implementing OpenAI's ChatGPT Enterprise and Codex. The integration supports operations across the company's three main sectors: online advertising, media content and gaming platforms.
The decision follows a review of internal workflows where managers identified bottlenecks in content generation and data analysis. Engineers began testing the OpenAI tools in 2023, focusing first on customer support automation. Within six months, the company reported a 35% reduction in response times for routine inquiries.
CyberAgent's media division now uses Codex to draft articles and social media posts. Editors review the drafts before publication, ensuring factual accuracy while saving an average of two hours per article. The gaming division applies the same tools to generate code snippets for new features, cutting development cycles by up to 20%.
Security remains a priority. All data processed through ChatGPT Enterprise is hosted on CyberAgent's private cloud. The company enforces strict access controls and encryption standards, aligning with Japan's data protection laws.
Company executives say the AI tools have improved cross-department collaboration. Product managers and developers now share a unified system for documenting requirements and tracking progress. The shift has reduced internal email traffic by 40% since the tools were fully deployed in March 2024.
Source: openai.com