SAN FRANCISCO — Apple has announced it will face supply constraints for several Mac models in the coming quarter. The company cited unexpected demand driven by artificial intelligence applications as the primary reason for the shortfall. Affected products include the Mac mini, Mac Studio, and the newly introduced Mac Neo, which launched last month.
The tech giant stated that production cannot keep pace with orders. Apple’s supply chain partners in Asia have struggled to ramp up output quickly enough to meet the surge. Analysts note that AI workloads, such as local processing of large language models, have increased interest in high-performance desktop computers.
Apple’s latest financial report showed a 12% rise in Mac revenue year-over-year. The company attributed part of this growth to enterprise customers upgrading hardware for AI-related tasks. However, the supply issues may limit sales growth in the short term despite strong demand.
A company spokesperson said they are working to resolve the bottlenecks. Additional production shifts and supplier adjustments are planned for the next quarter. Customers who pre-ordered the affected models are expected to experience delays.
The shortage follows a broader trend in the tech industry, where AI capabilities are reshaping hardware requirements. Companies are prioritizing machines capable of running advanced AI models locally, a shift that has caught many manufacturers off guard.
Source: techcrunch.com