The number of new apps on Apple’s App Store jumped by 35% in the first quarter of 2026 compared to the same period last year. According to data from Appfigures, developers launched 210,000 new apps between January and March 2026. This follows a two-year decline in new releases after Apple tightened its review policies in 2024.
The surge coincides with the widespread adoption of AI-assisted development tools. Companies like Replit, GitHub Copilot, and Builder.ai have released platforms that automate coding tasks, generate app templates, and identify bugs. These tools cut development time by up to 60% for small teams, according to a study by McKinsey published in March 2026.
Developers confirm the impact. Maria Santos, founder of a Lisbon-based startup, launched three apps in March using GitHub Copilot. She said the AI suggestions reduced her team’s coding workload by half. "We could not have done this without AI," she said. "The barriers to entry are lower now."
Apple has not commented on the trend. However, the company updated its App Store guidelines in February 2026 to allow AI-generated apps as long as they meet content standards. The move followed pressure from developers frustrated by the 2024 review slowdown.
The growth benefits consumers too. With more apps available, competition has driven down prices. The average cost of a paid app dropped 12% in 2026, according to Sensor Tower. Still, concerns persist over AI-generated spam apps clogging storefronts.
Source: techcrunch.com